The first rule about RIM share price: You don't talk about RIM share price

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Did you know that at Research in Motion (RIM), they have a rule where if anyone talks about the company’s share price at work, they have to buy a doughnut for everyone in the company? Apparently this rule has been in place since the first day that the company went public. The last time the rule was violated was just under 10 years ago when the Chief Operating Officer was caught mentioning the share performance right before a call with analysts. This mistake cost him 800 doughnuts.

While some may view this as being insensitive to shareholders, I believe it’s a good strategy. There are a lot of fluctuations in the stock market and focusing and talking about the day to day ups and downs will distract the employees from the long term goals of the company. The company can’t prevent individuals from checking the stock prices on various finance websites, not encouraging people to discuss the stock price is a smart move. The street is definitely concerned about RIM’s future prospects with the sagging share price.

I hope that even though they’re not allowed to discuss it, they are making moves to address this and bring more shareholder value even with the tough new competition from Google and Apple.

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